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Mythmaking on madison avenue : how advertisers apply the power of myth and symbolism to create leadership brands

By: Randazzo, Sal.
Material type: TextTextPublisher: Chicago : Probus publishing company , c1993Description: 289p. ; DEP.ISBN: 1557384274.Subject(s): IMPACTO DE LA COMUNICACION | PERSUASION | PROPAGANDA | PUBLICIDAD | SIMBOLISMO
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Item type Home library Call number Vol info Status Date due Barcode
Monografia Colegio Nacional de Buenos Aires
659.1 R186 (Browse shelf) 1 ej. Available 00087566Dep2R

Revisión de inventarios iniciada en 2012

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