Mythmaking on madison avenue : how advertisers apply the power of myth and symbolism to create leadership brands
By: Randazzo, Sal
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Material type: 
TextPublisher: Chicago : Probus publishing company , c1993Description: 289p. ; DEP.ISBN: 1557384274.Subject(s): IMPACTO DE LA COMUNICACION | PERSUASION | PROPAGANDA | PUBLICIDAD | SIMBOLISMO
| Item type | Home library | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Monografia | Colegio Nacional de Buenos Aires | 659.1 R186 (Browse shelf) | 1 ej. | Available | 00087566Dep2R |
Revisión de inventarios iniciada en 2012
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